When Customers Market PCFs Themselves: The ANSMANN Example

A good sign that a PCF strategy is working is not just winning tenders – it is when the customer starts actively promoting the data. That is exactly what is happening right now at ANSMANN, a premium manufacturer of batteries, chargers and lighting solutions and a long-standing Telusio customer.

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From internal data point to marketing tool

ANSMANN has developed its own flyer for its network of retail partners: “Future-proof – meeting tomorrow’s requirements today with PCF data.” In it, ANSMANN explains to its customers what a Product Carbon Footprint is and how it is calculated – and explicitly positions itself as a partner that lives transparency. Telusio is named as the external calculation partner, as is the GUTcert certification of the underlying methodology according to the GHG Protocol and ISO 14067.

This is remarkable: for ANSMANN, PCF data is not just a compliance topic to be ticked off, but an actively used sales argument towards its own customers.

Why this matters for other manufacturers

For industrial companies that are themselves under price pressure from international competitors, the ANSMANN case shows how investments in CO₂ transparency pay off twice:

• Internally: winning tenders because CO₂ data is available where competitors cannot provide any
• Externally: actively communicating your own sustainability performance to retail partners, without having to build a new topic internally from scratch

Especially with complex product portfolios – at ANSMANN, several hundred products – it is crucial that the underlying PCF calculation remains scalable, even when supplier data from parts of the supply chain, for example from Asia, is only partially available.

Conclusion

The ANSMANN flyer shows that PCF data – properly prepared – has an impact beyond pure tender and compliance logic: as an independent signal of trust in the brand’s presence towards customers and retail partners.

Would you like to know how PCF data can be delivered for your company as a result rather than an internal project? Talk to us.